Welcome Guest      Help   |   Login

Find a Course

 Links

Advertising Design

Course Details

Wednesdays, Sep 12 - Oct 17 | 6:30-9:30pm
ages 18+ | RISD Campus | 2018/CF-PRNT-0791
6 sessions | 18 contact hours | tuition $365


Description

A graphic designer is a creative problem solver who conceptualizes, plans and executes a design that communicates a message. This course introduces students to the fundamentals of working in the field of graphic design by examining the meaning of graphic design, the design process and the role the graphic designer plays in society. Students respond to presentations and engage in hands-on assignments intended to provide a glimpse of the RISD|CE Graphic Design Certificate Program and the broader field of the professional graphic designer.

Applies to: AN-E, GR-R, IT-E, PG-E, PM-E


Instructor
  • Name: Dina Zaccagnini Vincent (Bio)
Course Details

Wednesdays, Oct 24 - Dec 5 | 6:30-9:30pm | No Class: 11/21
ages 18+ | Westerly | 2018/CF-PRNT-0791-02
6 sessions | 18 contact hours | tuition $365


Description

A graphic designer is a creative problem solver who conceptualizes, plans and executes a design that communicates a message. This course introduces students to the fundamentals of working in the field of graphic design by examining the meaning of graphic design, the design process and the role the graphic designer plays in society. Students respond to presentations and engage in hands-on assignments intended to provide a glimpse of the RISD|CE Graphic Design Certificate Program and the broader field of the professional graphic designer.

This course is held at the Westerly Education Center.

Applies to: AN-E, GR-R, IT-E, PG-E, PM-E


Instructor
  • Name: Dina Zaccagnini Vincent (Bio)
Course Details

Wednesdays, Sep 12 - Oct 17 | 6:30-9:30pm
ages 18+ | RISD Campus | 2018/CF-ADV-0694
6 sessions | 18 contact hours | tuition $425 | lab fee $30


Description

What can online marketing accomplish for you or your business? Have you established reasonable and specific goals for your marketing? Answers to these questions are found in this class that examines the types of online marketing available to entrepreneurs and web professionals: search engine optimization, pay-per-click advertising, and the most rapidly evolving, social media marketing. Together we cover the steps involved in planning, researching and executing each step and then discuss metrics and analytics for measuring success. Students are also introduced to the concept of user experience (UX), which has become both a competency and primary consideration for a successful web presence.

Applies to: AN-E, GR-E, IT-E, PG-E, PM-E

Prerequisite: Digital Design Techniques or equivalent experience.


Instructor
  • Name: Michael Ryan (Bio)
Course Details

Sunday, Oct 7 | 1-4pm
ages 18+ | RISD Campus | 2018/CF-WEB-3530
1 session | 3 contact hours | tuition $85


Description

It's a jungle out there, with more competitors than you can imagine, which is why having an effective web presence is much more complicated than simply registering a domain name. You simply must have strategies to make your site stand out among the millions of other dot-coms. Search engines are the means by which Internet addresses are delivered to inquiring web browsers and, once you understand how they work, you can use this knowledge to give your site a distinct advantage. A sound search engine strategy based on tested optimization techniques makes design and copywriting decisions that much clearer. The web has undoubtedly become an increasingly dense jungle, but this course provides you with compass and machete to work your way past the competition.


Instructor
  • Name: Michael Ryan (Bio)
Course Details

Tuesdays, Sep 11 - Dec 4 | 6:30-9:30pm | No Class: 11/20
ages 18+ | RISD Campus | 2018/CF-PRNT-4143
12 sessions | 36 contact hours | tuition $625 | lab fee $50


Description

This course provides an introduction to the fundamentals of typography -- including theory, practice, technology and history -- so that students can use it to their full advantage. Making crucial design decisions while gaining fluency with Adobe InDesign, students explore designing with type while composing single- and multipage documents, laying out page systems effectively, and using type styles to influence expression and communication. Topics include conceptual development, reinforcement of meaning, analysis of letter forms, typographic measurement, typeface classification, typesetting, using grid systems, establishing hierarchies for organizational clarity, and assessing document legibility. Hands-on class and homework assignments provide students with the skills and conceptual understanding that serve as a foundation for graphic design practice.

Applies to: AN-E, GR-R, IT-E, PG-E

Prerequisite: Graphic Form


Instructor
  • Name: Dina Zaccagnini Vincent (Bio)
  • Prev
  • Next