Tuesdays, Jul 11 - 25 | 6:30-9:30pm
ages 18+ | RISD Campus | 2017/SE-ADV-0793
3 sessions | 9 contact hours | tuition $185
Are you battling with the competition who will stop at nothing to increase their market share? As advertising is a conflict in which intelligence of new and existing customers is the ultimate weapon of mass persuasion, you've got to engage the enemy by using new methods of obtaining target information and determining how to employ that information to the greatest advantage. Learn how to use the camouflage of the Web, broadcast and print media so that your customers are not even aware of your marketing incursion. Discover the ironic lesson of subversive marketing that reinforces brand identity, even as it denies that you are interested in selling anything at all! With such weapons at hand, you are now set up to protect your hard-earned territory from any and all invasive competition.
Applies to: AN-E, GR-E, IT-E
- Name: Elise Fargnoli (Bio)