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Advertising Design

Course Details

Tuesdays, Sep 12 - Oct 17 | 6:30-9:30pm
ages 18+ | Off-Campus | 2017/CF-ADV-0693
6 sessions | 18 contact hours | tuition $345


Description

Dive into the essentials of marketing, and introduce yourself to the world of branding for both you and your business (or the company you work for). From defining your ideal client to building strategies that create a trust and relationship with customers, this course helps you orchestrate an ongoing marketing solution to help turn visitors to your online presence into leads. We explore preparing for networking, your most valuable first impression, building a presence on web and social media platforms, the essential lead magnet and how to construct one, the conversion process, and nurturing through email marketing. Students should bring a smart phone with camera.

This course is held at the Westerly Education Center.


Instructor
  • Name: Darren Marinelli (Bio)
Course Details

Wednesdays, Sep 13 - Oct 18 | 6:30-9:30pm
ages 18+ | RISD Campus | 2017/CF-ADV-0694
6 sessions | 18 contact hours | tuition $420 | lab fee $30


Description

What can online marketing accomplish for you or your business? Have you established reasonable and specific goals for your marketing? Answers to these questions are found in this class that examines the types of online marketing available to entrepreneurs and Web professionals -- search engine optimization, pay-per-click advertising, and the most rapidly evolving, social media marketing. Together we cover the steps involved in planning, researching and executing each step and then discuss metrics and analytics for measuring success. Students are also introduced to the concept of user experience (UX), which has become both a competency and primary consideration for a successful Web presence.

Applies to: AN-E, GR-E, ID-E, IT-E, PG-E, PM-E

Prerequisite: Digital Design Techniques or equivalent experience.


Instructor
  • Name: Michael Ryan (Bio)
Course Details

Sunday, Oct 8 | 1-4pm
ages 18+ | RISD Campus | 2017/CF-WEB-3530
1 session | 3 contact hours | tuition $75


Description

It's a jungle out there, with more competitors than you can imagine, which is why having an effective Web presence is much more complicated than simply registering a domain name. You simply must have strategies to make your site stand out among the millions of other dot-coms. Search engines are the means by which Internet addresses are delivered to inquiring Web browsers and, once you understand how they work, you can use this knowledge to give your site a distinct advantage. A sound search engine strategy based on tested optimization techniques makes your design and copywriting decisions that much clearer. The Web has undoubtedly become an increasingly dense jungle, but this course provides you with compass and machete to work your way past the competition.


Instructor
  • Name: Michael Ryan (Bio)
Course Details

Tuesday, Oct 24 | 6:30-9:30pm
ages 18+ | Off-Campus | 2017/CF-WEB-4043
1 session | 3 contact hours | tuition $75


Description

Find out how to improve your visibility on search engines for your business (brand) and the things you have to sell (service/products/art). In this workshop lead by acclaimed digital marketer Chris Sheehy, you'll get an in-depth look at the top factors that impact your online visibility, touching upon the most vital elements to online digital marketing. You'll explore how business citations boost local visibility, how to perform keyword research, image/video/podcast optimization, how to set up analytic tools to track your website performance, and discover the top five website changes that can boost your online visibility. You'll also discover if Google AdWords is right for you.

This course is held at the Westerly Education Center.


Instructor
  • Name: Chris Sheehy (Bio)
Course Details

Tuesdays, Sep 12 - Dec 5 | 6:30-9:30pm | No Class: 11/21
ages 18+ | RISD Campus | 2017/CF-PRNT-4143
12 sessions | 36 contact hours | tuition $595 | lab fee $50


Description

This course provides an introduction to the fundamentals of typography -- theory, practice, technology and history -- so that students can use it to their full advantage. Making crucial design decisions while gaining fluency with Adobe InDesign, students explore designing with type while composing single- and multipage documents, laying out page systems effectively, and using type styles to influence expression and communication. Topics include conceptual development, reinforcement of meaning, analysis of letter forms, typographic measurement, typeface classification, typesetting, using grid systems, establishing hierarchies for organizational clarity, and assessing document legibility. Hands-on class and homework assignments provide students with the skills and conceptual understanding that serve as a foundation for graphic design practice. Note: This course was previously titled Understanding Typography.

Applies to: AN-E, GR-R, IT-E, PG-E

Prerequisite: Graphic Form


Instructor
  • Name: Dina Zaccagnini Vincent (Bio)
Course Details

Saturday, Sep 30 | 10am-2pm
ages 18+ | Off-Campus | 2017/CF-PRNT-4141
1 session | 4 contact hours | tuition $85


Description

Thinking and making are the parallel competencies of thoughtful design practice, whether graphic, interior, advertising or web. Award-winning graphic designer and teacher Dina Zaccagnini Vincent will introduce the conceptual development phase of design workflow, which functions as the foundation for a successful project.

This course is held at the Westerly Education Center.


Instructor
  • Name: Dina Zaccagnini Vincent (Bio)
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