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Advertising Design

Course Details

Fridays, Jan 11 - Feb 15 | 6:30-9:30pm
ages 18+ | RISD Campus | 2019/CW-ADV-0694
6 sessions | 18 contact hours | tuition $425 | lab fee $30


Description

What can online marketing accomplish for you or your business? Have you established reasonable and specific goals for your marketing? Answers to these questions are found in this class that examines the types of online marketing available to entrepreneurs and web professionals: search engine optimization, pay-per-click advertising, and the most rapidly evolving, social media marketing. Together we cover the steps involved in planning, researching and executing each step and then discuss metrics and analytics for measuring success. Students are also introduced to the concept of user experience (UX), which has become both a competency and primary consideration for a successful web presence.

Applies to: AN-E, GR-E, IT-E, PG-E, PM-E

Prerequisite: Digital Design Techniques or equivalent experience.


Instructor
  • Name: Michael Ryan (Bio)
Course Details

Wednesday, Jan 30 | 6:30-9:30pm
ages 18+ | RISD Campus | 2019/CW-WEB-2792
1 session | 3 contact hours | tuition $85


Description

Learn how to use social media platforms, like Facebook and Instagram, to effectively enhance or create your online brand and image. Tania Picard has worked with many individuals and businesses to develop an online presence. She will share her expertise and help you gain an in-depth perspective on how to use social media to tell your brand's story -- strategically increasing your following. Learn which tools come highly recommended to manage your posts, and how to use them. You will gain an understanding of how to set up and use website analytics to measure social media success and understand followers' internet patterns. Note: Students should plan to bring their laptops.

Applies to: GR-E, IT-E


Instructor
  • Name: Tania Picard (Bio)
Course Details

Thursdays, Jan 10 - Feb 14 | 6:30-9:30pm
ages 18+ | RISD Campus | 2019/CW-PRNT-0776
6 sessions | 18 contact hours | tuition $425 | lab fee $30


Description

What is the perfect recipe for a persuasive graphic design solution and how are the ingredients combined for the best effect? Each variable is subject to choice and, whether shrewdly or poorly made, those choices cannot help but change the overall impact of the project. Students in this course are introduced to image making methods that are determined by underlying graphic and typographic messages. Assignments are devised to reinforce conceptual thinking and to foster understanding and evaluation of source information. The aim is to empower the graphic artist/advertising designer with a full visual literacy that best serves the project's needs.

Applies to: GR-R, PG-E

Prerequisite: Typographics I: Elements + Process


Instructor
  • Name: Wayne Vieira (Bio)
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