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Advertising Design

Course Details

Thursdays, Jun 20 - Aug 1 | 6:30-9:30pm | No Class: 7/4
ages 18+ | RISD Campus | 2019/SE-PRNT-0776
6 sessions | 18 contact hours | tuition $425 | lab fee $30


Description

What is the perfect recipe for a persuasive graphic design solution and how are the ingredients combined for the best effect? Each variable is subject to choice and, whether shrewdly or poorly made, those choices cannot help but change the overall impact of the project. Students in this course are introduced to image making methods that are determined by underlying graphic and typographic messages. Assignments are devised to reinforce conceptual thinking and to foster understanding and evaluation of source information. The aim is to empower the graphic artist/advertising designer with a full visual literacy that best serves the project's needs.

Applies to: GR-R, PG-E

Prerequisite: Typographics I: Elements + Process


Instructor
  • Name: Steven Lucas (Bio)
Course Details

Tuesday, Jul 16 | 6:30-9:30pm
ages 18+ | RISD Campus | 2019/SE-WEB-2792
1 session | 3 contact hours | tuition $85


Description

Learn how to use social media platforms, like Facebook and Instagram, to effectively enhance or create your online brand and image. Tania Picard has worked with many individuals and businesses to develop an online presence. She will share her expertise and help you gain an in-depth perspective on how to use social media to tell your brand's story -- strategically increasing your following. Learn which tools come highly recommended to manage your posts, and how to use them. You will gain an understanding of how to set up and use website analytics to measure social media success and understand followers' internet patterns. Note: Students should plan to bring their laptops.

Applies to: GR-E, IT-E


Instructor
  • Name: Tania Picard (Bio)
Course Details

Thursdays, Jun 20 - Aug 1 | 6:30-9:30pm | No Class: 7/4
ages 18+ | RISD Campus | 2019/SE-ANIM-2232
6 sessions | 18 contact hours | tuition $425 | lab fee $30


Description

Why storyboard? Storyboards can be used to discuss ideas, describe a sequence, visualize a "look" and create a blueprint for implementing an animation, saving time by facilitating experimentation and exploration before the real animation begins. Professionals also use storyboards to communicate ideas to creative teams, clients or potential employers. In class, students translate their story ideas into visual images and accompanying text, describing the action, mood, setting and timing of the story. Storyboard conventions are covered, along with narrative development, production and presentation techniques. Students also learn how to choose the appropriate type of storyboard for their audience, as well as how to set and manage client expectations. A variety of film and animation projects are presented for discussion so that students emerge with brand new tools for successful animation project planning.

Applies to: AN-R, IT-E

Prerequisite: Animation: Introduction


Instructor
  • Name: Carissa Abitabilo (Bio)
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