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Business Of Art

Course Details

Tuesdays, Jan 21 - Feb 4 | 6:30-9:30pm
ages 18+ | RISD Campus | 2020/CW-PRAC-0558
3 sessions | 9 contact hours | tuition $215


Description

Whether you're a student or practicing artist, business and professional skills are a necessity for achieving success in a competitive artistic market. In this course, you will discover how to set your art career and long-term business objectives on the right path, and how to identify and articulate your core strengths. Topics include managing time, setting goals, marketing and promoting your work, and financial planning and record keeping. You will also learn how to present your work to galleries and employers, form relationships with them, and wisely negotiate contracts.

Applies to: AN-E, GR-E, ID-E, IT-E, JM-E, NS-E, PG-E, PM-E, PS-E


Instructor
  • Name: Candita Clayton (Bio)
Course Details

Thursday, Jan 16 | 6:30-9:30pm
ages 18+ | RISD Campus | 2020/CW-PRAC-0561
1 session | 3 contact hours | tuition $85


Description

Writing about your art can be a challenge; it is the last thing many artists want to write. In this workshop, you'll develop the strategies and tools necessary to write a compelling and accessible artist's statement, traditionally used for exhibition purposes, grant and teaching applications, and fellowships. By encouraging you to consider the motivations and methods behind your work, this course will make it possible for you to use prose to support and explain your art for a broad range of viewers and readers. By also considering your story as an artist (your biography) you'll be able to paint a complete picture of yourself and integrate this into the how and why of your process for a more complete description of you and your work. By the end of the workshop, you'll have fresh ideas and a rough outline of your own powerful and effective artist's statement.

Applies to: AN-E, GR-E, ID-E, IT-E, JM-E, NS-E, PG-E, PM-E, PS-E


Instructor
  • Name: Michael Rose (Bio)
Course Details

Thursday, Jan 16 | 6:30-8pm
ages 18+ | RISD Campus | 2020/CW-PRAC-0564
1 session | 1.5 contact hours | tuition $60 | lab fee $15


Description

What can I deduct? Is my art a business or a hobby? What is a Schedule C? How does the new tax law impact my taxes? How do I deduct my home studio? How do I prepare estimated quarterly taxes? These are just some of the questions Hannah Cole, tax expert and founder of Sunlight Tax (and a longtime working artist herself), outlines and explains in an approachable, artist-centered style. She discusses the self-employment tax system as it applies to freelancers, with extra attention to the new tax laws and how they affect artists and creative workers. She incorporates your questions into her talk, and leaves you feeling informed and empowered.

Schedule Update: The date for this course has changed since originally published. Class will now meet on Thursday, January 16.

Applies to: AN-E, GR-E, ID-E, IT-E, JM-E, NS-E, PG-E, PM-E, PS-E


Instructor
  • Name: Hannah Cole (Bio)
Course Details

Fridays, Jan 10 - Feb 14 | 6:30-9:30pm
ages 18+ | RISD Campus | 2020/CW-ADV-0694
6 sessions | 18 contact hours | tuition $425 | lab fee $30


Description

What can online marketing accomplish for you or your business? Have you established reasonable and specific goals for your marketing? Answers to these questions are found in this class that examines the types of online marketing available to entrepreneurs and web professionals: search engine optimization, pay-per-click advertising, and the most rapidly evolving, social media marketing. Together we cover the steps involved in planning, researching and executing each step and then discuss metrics and analytics for measuring success. Students are also introduced to the concept of user experience (UX), which has become both a competency and primary consideration for a successful web presence.

Applies to: AN-E, GR-E, IT-E, PG-E, PM-E

Prerequisite: Digital Design Techniques or equivalent experience.


Instructor
  • Name: Michael Ryan (Bio)
Course Details

Online, Jan 6 - Feb 17 | ONLINE
ages 18+ | Online | 2020/CW-PRAC-2678
6 sessions | 18 contact hours | tuition $425


Description

A digital portfolio is the ideal vehicle to claim your identity as an artist or designer, and is the easiest way to present a body of work to potential clients, employers, galleries or graduate schools. This course presents how "going digital" allows you to structure and deliver visual information in a concise and accessible manner for maximum impact. Using Photoshop, you learn to optimize images and to manipulate rich media (video, audio, animation) to build a portfolio that can be viewed in a web browser or on a portable device. Hand coding techniques (including XHTML, CSS and JavaScript) are introduced and practiced as a means to create an interactive showcase that has become the best way to present a professional identity.

Applies to: AN-E, GR-E, ID-E, IT-E, JM-E, NS-E, PG-E, PM-E, PS-E

Prerequisite: Digital Design Techniques or equivalent experience


Instructor
  • Name: Bryan Rodrigues (Bio)
Course Details

Wednesday, Jan 29 | 6:30-9:30pm
ages 18+ | RISD Campus | 2020/CW-WEB-2792
1 session | 3 contact hours | tuition $85


Description

Learn how to use social media platforms, like Facebook and Instagram, to effectively enhance or create your online brand and image. Tania Picard has worked with many individuals and businesses to develop an online presence. She will share her expertise and help you gain an in-depth perspective on how to use social media to tell your brand's story -- strategically increasing your following. Learn which tools come highly recommended to manage your posts, and how to use them. You will gain an understanding of how to set up and use website analytics to measure social media success and understand followers' internet patterns. Note: Students should plan to bring their laptops.

Applies to: GR-E, IT-E


Instructor
  • Name: Tania Picard (Bio)
Course Details

Mondays, Jan 6 - Feb 17 | 6:30-9:30pm | No Class: 1/20
ages 18+ | RISD Campus | 2020/CW-PRNT-4146
6 sessions | 18 contact hours | tuition $425 | lab fee $30


Description

Just as a company's identity is essential to its success, so is professional identity when embarking on a career communicating visually. This advanced studio reviews innovative identities within the industry, such as letterhead, resume, envelopes, business cards and web presence. Students begin the process of evaluating, refining, writing descriptions and creating photography maps for promotional and archival needs. Other topics include paper selection, pre-production considerations, and effective communication with vendors. Lessons in contract language and procedure, as well as the construction and presentation of these documents, emphasize how these become a part of the graphic designer's professional identity.

Applies to: GR-R, IT-E

Prerequisite: Typographics II: Studio Practice


Instructor
  • Name: Dina Zaccagnini Vincent (Bio)
Course Details

Wednesday, Feb 12 | 6:30-9:30pm
ages 18+ | RISD Campus | 2020/CW-PRAC-4195
1 session | 3 contact hours | tuition $85


Description

Are you an emerging artist looking to take your career to the next level? Participating in the art world while trying to establish and sustain a productive studio practice can be challenging. This class equips you with the strategies, tactics and processes to thrive at both -- allowing you to springboard your career. Topics include taking stock of your work and putting together your portfolio, finding relevant shows, entering calls for art, and getting your artwork out into the world. You'll also review ways to engage with local art communities, network professionally and build your own creative group -- crucial resources as you grow your personal creative practice.

Applies to: PS-E


Instructor
  • Name: Rina Naik (Bio)
Course Details

Tuesdays, Jan 14 - 28 | 6:30-9:30pm
ages 18+ | RISD Campus | 2020/CW-PRAC-2882
3 sessions | 9 contact hours | tuition $215 | lab fee $5


Description

The human mind has a built-in design for success: a brilliant system operating behind the scenes. Understanding the powerful simplicity of its design helps unlock the source for insightful solutions to power your design business creation. When you grasp how something works, you can more effectively utilize it, whether it's design tools, your computer, your body or your elegantly-designed mind. In this course, you'll learn how to leverage the power inherent in the design of the mind to create and innovate more effectively with less resistance and stress. We’ll answer the questions "What are the implications of a paradigm shift in understanding the human design?" and "How can we apply those implications to achieve professional success?” You'll realize the power and mechanism of insight and how you can tap this ability and its implications to solve your own design and business problems and work at a new level of innovation with solution-oriented thinking.

Applies to: AN-E, GR-E, ID-E, IT-E, JM-E, NS-E, PG-E, PM-E, PS-E


Instructor
  • Name: Linda Pritcher (Bio)
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