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Business Of Art

Course Details

Tuesdays, Sep 12 - Oct 17 | 6:30-9:30pm
ages 18+ | Off-Campus | 2017/CF-ADV-0693
6 sessions | 18 contact hours | tuition $345


Description

Dive into the essentials of marketing, and introduce yourself to the world of branding for both you and your business (or the company you work for). From defining your ideal client to building strategies that create a trust and relationship with customers, this course helps you orchestrate an ongoing marketing solution to help turn visitors to your online presence into leads. We explore preparing for networking, your most valuable first impression, building a presence on web and social media platforms, the essential lead magnet and how to construct one, the conversion process, and nurturing through email marketing. Students should bring a smart phone with camera.

This course is held at the Westerly Education Center.


Instructor
  • Name: Darren Marinelli (Bio)
Course Details

Sunday, Oct 8 | 1-4pm
ages 18+ | RISD Campus | 2017/CF-WEB-3530
1 session | 3 contact hours | tuition $75


Description

It's a jungle out there, with more competitors than you can imagine, which is why having an effective Web presence is much more complicated than simply registering a domain name. You simply must have strategies to make your site stand out among the millions of other dot-coms. Search engines are the means by which Internet addresses are delivered to inquiring Web browsers and, once you understand how they work, you can use this knowledge to give your site a distinct advantage. A sound search engine strategy based on tested optimization techniques makes your design and copywriting decisions that much clearer. The Web has undoubtedly become an increasingly dense jungle, but this course provides you with compass and machete to work your way past the competition.


Instructor
  • Name: Michael Ryan (Bio)
Course Details

Tuesday, Oct 24 | 6:30-9:30pm
ages 18+ | Off-Campus | 2017/CF-WEB-4043
1 session | 3 contact hours | tuition $75


Description

Find out how to improve your visibility on search engines for your business (brand) and the things you have to sell (service/products/art). In this workshop lead by acclaimed digital marketer Chris Sheehy, you'll get an in-depth look at the top factors that impact your online visibility, touching upon the most vital elements to online digital marketing. You'll explore how business citations boost local visibility, how to perform keyword research, image/video/podcast optimization, how to set up analytic tools to track your website performance, and discover the top five website changes that can boost your online visibility. You'll also discover if Google AdWords is right for you.

This course is held at the Westerly Education Center.


Instructor
  • Name: Chris Sheehy (Bio)
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