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Business Of Art

Course Details

Online, Jan 7 - Feb 18 | ONLINE
ages 18+ | Online | 2019/CW-PRAC-2678
6 sessions | 18 contact hours | tuition $425


Description

A digital portfolio is the ideal vehicle to claim your identity as an artist or designer, and is the easiest way to present a body of work to potential clients, employers, galleries or graduate schools. This course presents how "going digital" allows you to structure and deliver visual information in a concise and accessible manner for maximum impact. Using Photoshop, you learn to optimize images and to manipulate rich media (video, audio, animation) to build a portfolio that can be viewed in a web browser or on a portable device. Hand coding techniques (including XHTML, CSS and JavaScript) are introduced and practiced as a means to create an interactive showcase that has become the best way to present a professional identity.

Applies to: AN-E, GR-E, ID-E, IT-E, JM-E, NS-E, PG-E, PM-E, PS-E

Prerequisite: Digital Design Techniques or equivalent experience


Instructor
  • Name: Bryan Rodrigues (Bio)
Course Details

Tuesday, Jan 29 | 6:30-8pm
ages 18+ | RISD Campus | 2019/CW-PRAC-0174
1 session | 1.5 contact hours | tuition $60


Description

We generally think of contracts as lengthy and incomprehensible documents used only in significant transactions. However, whether running your own studio, working for someone else, or just occasionally doing commission work, the reality is that you are forming and entering into contracts every day, often on nothing more than a handshake basis. Just as often, technicalities and details of the transaction are not worked out in advance, leading to misunderstandings and disagreements as deadlines loom. A good contract can go a long way toward eliminating these potential pitfalls. In this course, you learn that you don't need to be a lawyer to improve your contracting skills. The basics of contracting are covered: what a contract is, how to create one, and how to go about determining what it should say.

Applies to: AN-E, GR-E, ID-E, IT-E, JM-E, NS-E, PG-E, PM-E, PS-E


Instructor
  • Name: Steve McDonald (Bio)
Course Details

Mondays, Jan 7 - Feb 18 | 6:30-9:30pm | No Class: 1/21
ages 18+ | RISD Campus | 2019/CW-PRNT-4146 ( Class is almost Full )
6 sessions | 18 contact hours | tuition $425 | lab fee $30


Description

Your first client is the most important and the easiest to find. Start with yourself. Just as a company's identity is essential to its success, so is your own professional identity as you embark on a career communicating visually. This advanced studio reviews innovative identities within the industry, such as letterhead, resume, envelopes, business cards and the obligatory web presence. Students begin the process of evaluating, refining, writing descriptions and creating photography maps for promotional and archival needs. Students also learn about paper selection, pre-production considerations and communicating effectively with vendors. Lessons in contract language and procedure, as well as the construction and presentation of these documents, emphasize how these become a part of the graphic designer's professional identity.

Applies to: GR-R, IT-E

Prerequisite: Typographics II: Studio Practice


Instructor
  • Name: Dina Zaccagnini Vincent (Bio)
Course Details

Tuesday, Jan 15 | 6:30-9:30pm
ages 18+ | RISD Campus | 2019/CW-PRAC-0173
1 session | 3 contact hours | tuition $85


Description

Artists and designers usually think of their work product as works of art and design, but those works are also often -- and sometimes more importantly -- "intellectual property" under the law. Moreover, artists and designers frequently wish to incorporate the intellectual property of others into their own works. Failure to understand the rules can result in the inadvertent loss of rights or the imposition of liability, and can have other significant legal implications. In this course, we cover the basics of copyright and other forms of intellectual property: what intellectual property is, how to get it, how to protect it, and how to use it. You leave the course equipped to make intelligent decisions about your ownership of, and the use of intellectual property in, your work.

Applies to: AN-E, GR-E, ID-E, IT-E, JM-E, NS-E, PG-E, PM-E, PS-E


Instructor
  • Name: Steve McDonald (Bio)
Course Details

Wednesday, Jan 30 | 6:30-9:30pm
ages 18+ | RISD Campus | 2019/CW-WEB-2792
1 session | 3 contact hours | tuition $85


Description

Learn how to use social media platforms, like Facebook and Instagram, to effectively enhance or create your online brand and image. Tania Picard has worked with many individuals and businesses to develop an online presence. She will share her expertise and help you gain an in-depth perspective on how to use social media to tell your brand's story -- strategically increasing your following. Learn which tools come highly recommended to manage your posts, and how to use them. You will gain an understanding of how to set up and use website analytics to measure social media success and understand followers' internet patterns. Note: Students should plan to bring their laptops.

Applies to: GR-E, IT-E


Instructor
  • Name: Tania Picard (Bio)
Course Details

Wednesday, Jan 30 | 6:30-8pm
ages 18+ | RISD Campus | 2019/CW-PRAC-0564
1 session | 1.5 contact hours | tuition $60 | lab fee $15


Description

What can I deduct? Is my art a business or a hobby? What is a Schedule C? How does the new tax law impact my taxes? How do I deduct my home studio? How do I prepare estimated quarterly taxes? These are just some of the questions Hannah Cole, tax expert and founder of Sunlight Tax (and a longtime working artist herself), outlines and explains in an approachable, artist-centered style. She discusses the self-employment tax system as it applies to freelancers, with extra attention to the new tax laws and how they affect artists and creative workers. She incorporates your questions into her talk, and leaves you feeling informed and empowered.

Applies to: AN-E, GR-E, ID-E, IT-E, JM-E, NS-E, PG-E, PM-E, PS-E


Instructor
  • Name: Hannah Cole (Bio)
Course Details

Tuesdays, Jan 22 - Feb 5 | 6:30-9:30pm
ages 18+ | RISD Campus | 2019/CW-PRAC-0558
3 sessions | 9 contact hours | tuition $215


Description

Whether you're a student or practicing artist, business and professional skills are a necessity for achieving success in a competitive artistic market. In this course, you will discover how to set your art career and long-term business objectives on the right path, and how to identify and articulate your core strengths. Topics include managing time, setting goals, marketing and promoting your work, and financial planning and record keeping. You will also learn how to present your work to galleries and employers, form relationships with them, and wisely negotiate contracts.

Applies to: AN-E, GR-E, ID-E, IT-E, JM-E, NS-E, PG-E, PM-E, PS-E


Instructor
  • Name: Candita Clayton (Bio)
Course Details

Thursday, Jan 17 | 6:30-9:30pm
ages 18+ | RISD Campus | 2019/CW-PRAC-0561
1 session | 3 contact hours | tuition $85


Description

Writing about your art can be a challenge; it is the last thing many artists want to write. In this workshop, you'll develop the strategies and tools necessary to write a compelling and accessible artist's statement, traditionally used for exhibition purposes, grant and teaching applications, and fellowships. By encouraging you to consider the motivations and methods behind your work, this course will make it possible for you to use prose to support and explain your art for a broad range of viewers and readers. By also considering your story as an artist (your biography) you'll be able to paint a complete picture of yourself and integrate this into the how and why of your process for a more complete description of you and your work. By the end of the workshop, you'll have fresh ideas and a rough outline of your own powerful and effective artist's statement.

Applies to: AN-E, GR-E, ID-E, IT-E, JM-E, NS-E, PG-E, PM-E, PS-E


Instructor
  • Name: Michael Rose (Bio)
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