9175 - Designing Logos and Branding for Clients

Course Description

Design by Rennie Keller

Creating a memorable logo is often crucial to a brand’s success. Working with a client to design something legible across a wide range of digital and print applications is art unto itself. In this course you'll choose a hypothetical business as your "client" and take the company through a rebranding process with particular focus on the logo. You'll start by writing up a design brief that articulates the attributes and goals of this brand. Then you'll proceed from the sketching phase to final execution, which includes generating iterations of the logo for the website, business cards, social media, and packaging—everything that your client requires for a complete brand rollout.

Applies Towards the Following Certificates

• Animation : Electives
• Graphic Design : Electives
• Interactive Design : Electives
• Jewelry Making + Design : Electives
• Natural Science Illustration : Electives
• Painting Studies : Electives
• Photography : Electives
• Product Development + Manufacturing : Electives