0730 - Marketing

Course Description

This course introduces students to consumer product marketing -- the process of identifying, satisfying, anticipating and sometimes even creating the consumer's needs. From case histories and dissected campaigns, students learn the fundamental principles of situation analysis; primary and secondary market research; demographic and psychographic market segmentation; push versus pull marketing; sales promotion; point-of-purchase strategies; digital strategies and tools, including SEO and social marketing; and public relations. Creative directors, entrepreneurs, product managers, account executives and sales-minded artists will find this course to be an essential first step in understanding consumer behavior.

Applies Towards the Following Certificates

• Animation : Electives
• Graphic Design : Electives
• Interactive Design : Electives
• Jewelry Making + Design : Electives
• Natural Science Illustration : Electives
• Painting Studies : Electives
• Photography : Electives