3530 - Search Engine Optimization

Course Description

Having an effective web presence is much more complicated than simply registering a domain name. It requires strategies to make your site stand out among the millions of other dot-coms. Search engines are the means by which internet addresses are delivered to inquiring web browsers and, once you understand how they work, you can use this knowledge to give your site a distinct advantage. A sound search engine strategy based on tested optimization techniques makes design and copywriting decisions that much clearer. This course provides you with a compass to work your way past the competition.

Applies Towards the Following Certificates

• Animation : Electives
• Graphic Design : Electives
• Interactive Design : Electives
• Natural Science Illustration : Electives
• Painting Studies : Electives
• Photography : Electives