9374 - Graphic Design for Branding

Course Description

Artwork by Marina L.

What does your local small business startup have in common with industry titans launching a new product? They both rely on graphic designers to inform consumers and build hype for their brand. Combine art and strategy to craft impactful designs for advertisements, posters and other branded media. Use layout design, typography, color theory and image manipulation in engaging design challenges. Collaborate with peers in constructive and inspiring discussions guided by an industry professional. Whether you aspire to pursue a career in graphic design or want to hone your visual style, this course empowers you to communicate with clarity and flair.

Learner Outcomes

• Produce visually appealing designs to promote brands and products
• Analyze and solve two-dimensional design problems
• Effectively communicate to diverse audiences