Course Description

RISD Summer Program: Identity Design for Branding

In this course, students design a visual identity system for an organization. Students begin with creating a visual language and the core graphic elements, such as the logo, color palette, icons and typeface selections. They then design a stationery set, grids, sound, an animation and a website prototype to experience how the identity adapts to different contexts. Students explore what makes an identity successful and cohesive, how an identity translates across media (print, motion and interaction), and aspects of branding. The focus of the course is on the graphic designer’s role in identity projects. For the final assignment, students create an identity manual. In addition to course projects and critiques, students receive reference examples, software tutorials, and readings. This course is open to students of all levels, as well as professionals. Students with introductory experience in graphic design and/or familiarity with Adobe software are encouraged to attend this course.

3 credits


This credit-bearing course is part of RISD Summer Programs, and is open to matriculating students, art and design professionals and those considering a degree in the visual arts.

RISD degree students: This course offers 3 transfer credits with pre-approval from your department head using the "Transfer Credit Prior Approval for Major/Non Major Credit" form, found on the Registrar's Office Forms page. Submit the signed form to the Registrar’s office and then complete the online course registration.

In this intensive course, students should expect to spend approximately 20 hours per week engaging in coursework. Students should plan their schedule accordingly to keep up with class.


Students must be an adult age 18 or older to participate.


Applies Towards the Following Certificates

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Online, Live Sessions
M, T
10:00AM to 1:00PM
Jun 21, 2021 to Jul 27, 2021
Schedule and Location
Contact Hours
Delivery Options
Course Fee(s)
Tuition credit (3 units) $2,300.00 Click here to get more information
Available for Credit
3 units
Drop Request Deadline
Jul 12, 2021
Transfer Request Deadline
Jun 14, 2021
Withdrawal Request Deadline
Jun 21, 2021 to Jul 27, 2021
Required Software/Technology
This course requires access to Adobe Creative Cloud. Monthly subscriptions can be purchased from a variety of pricing plans directly from Adobe. Be sure to check "minimum system requirements" for your computer before purchasing.
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