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Course Description

Artwork by Athena C.

Graphic design and marketing skills are the key to taking a business idea from concept to market. Whether you’re launching your own product or a client’s new business, you can do so with a few practical tools and strategies. Begin with customer and market research to inform your idea. Create mockups of your product as well as promotional materials for digital formats. You’ll learn how to leverage popular social media platforms to reach and engage your target audience. When you and your client are ready for launch, you’ll be prepared with a memorable visual identity backed by an effective campaign.

Learner Outcomes

  • Create a visual identity for a brand or product. 
  • Design mockups of products or brand merchandise. 
  • Develop a marketing campaign making use of accessible media such as emails and social media.

Prerequisites

Students must be 13-17 years of age.

Instructors

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Section Schedule
Jul 07, 2025 to Aug 10, 2025
Type
Online, Asynchronous
Dates
Jul 07, 2025 to Aug 10, 2025
Type
Online, Live Sessions
Days
W
Time
7:00PM to 8:00PM
Dates
Jul 09, 2025 to Aug 06, 2025
Schedule and Location
View Details
Contact Hours
18.0
Delivery Options
Online  
Course Fee(s)
Tuition non-credit $370.00 Click here to get more information
Service charge(s)
  • 3% Service Fee  
Drop Request Deadline
Jul 28, 2025
Transfer Request Deadline
Mar 04, 2025 to Jul 03, 2025
Withdrawal Request Deadline
Jul 07, 2025 to Aug 10, 2025
Instructors
Necessary Supplies
Students are responsible for purchasing their own art supplies, equipment, software subscriptions, and/or books. For most classes, the cost is under $75 (estimate). A supply list will be available on the course site in Canvas at least 30 days prior to the first day of class.

Once you have received your enrollment confirmation and logged in to Canvas, navigate to Upcoming Courses on the left-hand side of your dashboard. Supplies will be listed on your course homepage under the supplies heading. Some or all of your course supplies are available at the RISD Store.

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