9261 - Start Advertising and Marketing

Course Description

Artwork by Athena C.

Graphic design and marketing skills are the key to taking a business idea from concept to market. Whether you’re launching your own product or a client’s new business, you can do so with a few practical tools and strategies. Begin with customer and market research to inform your idea. Create mockups of your product as well as promotional materials for digital formats. You’ll learn how to leverage popular social media platforms to reach and engage your target audience. When you and your client are ready for launch, you’ll be prepared with a memorable visual identity backed by an effective campaign.

Learner Outcomes

• Create a visual identity for a brand or product. 
• Design mockups of products or brand merchandise. 
• Develop a marketing campaign making use of accessible media such as emails and social media.