Course Description

Design by Rennie Keller

Creating a memorable logo is often crucial to a brand’s success. Working with a client to design something legible across a wide range of digital and print applications is art unto itself. In this course you'll choose a hypothetical business as your "client" and take the company through a rebranding process with particular focus on the logo. You'll start by writing up a design brief that articulates the attributes and goals of this brand. Then you'll proceed from the sketching phase to final execution, which includes generating iterations of the logo for the website, business cards, social media, and packaging—everything that your client requires for a complete brand rollout.


Students must be an adult age 18 or older to participate. 


Applies Towards the Following Certificates

Enroll Now - Select a section to enroll in
Online, Asynchronous
Jun 17, 2024 to Jul 28, 2024
Contact Hours
Delivery Options
Course Fee(s)
Tuition non-credit $475.00 Click here to get more information
Drop Request Deadline
Jul 08, 2024
Transfer Request Deadline
Apr 02, 2024 to Jun 12, 2024
Withdrawal Request Deadline
Jun 17, 2024 to Jul 28, 2024
Necessary Supplies

This course requires a digital camera of the student's choosing. This includes DSLR, Mirrorless, Point and Shoot, or phone camera. Additionally, you can expect to spend up to $125 (estimate) on supplies, equipment, software subscriptions, and/or books for this course. A supply list will be available on the course site in Canvas at least 30 days prior to the first day of class.

Once you have received your enrollment confirmation and logged in to Canvas, navigate to Upcoming Courses on the left-hand side of your dashboard. Supplies will be listed on your course homepage under the supplies heading. Some or all of your course supplies are available at the RISD Store.

Section Notes

This course section requires access to one or more applications that are part of the Adobe Creative Cloud. Please visit the Adobe website to check "minimum system requirements" for your computer before registering.

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