Just as a company's identity is essential to its success, so is professional identity when embarking on a career communicating visually. This advanced studio reviews innovative identities within the industry, such as letterhead, resume, envelopes, business cards and web presence. Students begin the process of evaluating, refining, writing descriptions and creating photography maps for promotional and archival needs. Other topics include paper selection, pre-production considerations, and effective communication with vendors. Lessons in contract language and procedure, as well as the construction and presentation of these documents, emphasize how these become a part of the graphic designer's professional identity.