0703 - Designing an Ad Campaign

Course Description

How do you build a contemporary ad campaign? You'll explore that question through case studies, class exercises, self-directed assignments and a final project. By analyzing examples of successful campaigns, you'll be exposed to the process professional marketers use to produce results. Early lessons incorporate an explanation of online marketing and analytics. You'll then design a campaign for a specific product or service (perhaps your own) that acknowledges output in print, social, broadcast and Web media. From creative brief to research to strategy and prototype, this course simulates an authentic campaign experience.

Applies Towards the Following Certificates

• Animation : Electives
• Graphic Design : Electives
• Interactive Design : Electives
• Natural Science Illustration : Electives
• Painting Studies : Electives
• Photography : Electives