9282 - Branding and Visual Identity for Your Art and Design Business

Course Description

Creating a unique presence for your business in the marketplace is crucial. It’s important for building your brand’s reputation, increasing brand awareness, and providing visibility to your services. In this course you will develop and define your personal brand and vision. You’ll discover how to build your online presence on social media and how to pitch and present your work to clients through strategies like storytelling and the elevator pitch. Class projects will include designing your visual identity in the form of a logo to feature on business cards and your website, and developing and curating your portfolio to present projects that best align with your vision and goals.

Applies Towards the Following Certificates

• Animation : Electives
• Graphic Design : Electives
• Interactive Design : Electives
• Natural Science Illustration : Electives
• Painting Studies : Electives
• Photography : Electives