4043 - Search Engine Optimization

Course Description

Learn how to improve the visibility and discoverability of your website on search engines in this workshop taught by local SEO expert Chris Sheehy from Sidewalk Branding Company. You will gain an in-depth perspective of the top factors that impact your online visibility, touching upon the most vital elements of online digital marketing. You will explore how business citations boost local market share, how to perform and use keyword research, image/video/podcast optimization, the difference between discoverability and visibility, how to set up analytics tools to track your website performance, and discover the top five website changes that can boost your online presence and drive more traffic to your business.

Applies Towards the Following Certificates

• Animation : Electives
• Graphic Design : Electives
• Interactive Design : Electives
• Jewelry Making + Design : Electives
• Natural Science Illustration : Electives
• Painting Studies : Electives
• Photography : Electives